The demand for Augmented Reality has increased relatively over the years, this augmented reality trend is explored by big organizations, market leaders like Apple, Facebook, Google, Microsoft, and Amazon,and even small scale organizations. 

What is Augmented Reality?

Augmented reality is a highly visual, and interactive method that is similar to the real physical world. This is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. In a workplace to be specific, this technology helps in connecting employees and improving business outcomes. 

How is Augmented Reality helpful?

Augmented reality allows users to preview items faster and more easily than in real life.

The benefits of Augmented Reality can be stated as below:

  • Creates unique customer experiences: Augmented Reality creates unique digital experiences that are created with a seamless blend of both digital and physical worlds. Moreover, it does not need any special hardware or software to savor the experience. Smartphones and mobile apps provide an exceptional experience in Augmented Reality. In fact, the latest developments in AR have even made it possible to experience immersive experiences through web browsers. One of the most common audio-visual experiences exists either in the physical or digital realm. 
  • Improvised User engagement: Earlier, Augmented Reality was perceived as a technology for gaming and entertainment. However, with time it has expanded into several other domains and increased user engagement majorly. In today’s era, one of the things that matter to organizations is intense user engagement. User engagement is like the gateway for a company to earn profits. The challenge is in serving the right material at the right time to the use that will make them engage.
  • Enhanced Learning Results: Education became easy and interesting for students with Augmented Reality (AR). AR in education has bought endless possibilities for the teaching and learning process. This technology gives the learners an authentic virtual experience that could be applied in real life with augmented reality. Moreover, medical students can experience their first surgery without injuring patients, and future astronauts can get ready for the next space mission.

What are the latest Augmented Reality trends of 2022?

Metaverse:

The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. Metaverse developers will increasingly focus on AR allowing the user to see the real world overlaid with a layer of digital content. AR-related technologies such as SLAM, facial recognition, and motion tracking will be vital for developing metaverse-based use cases.

WebAR:

Web-based augmented reality (webAR) is a technology that allows users to access AR experiences directly from their smartphones. As there’s no need for any downloading, people can enjoy the immersive and unique experience of AR on-demand, on most operating systems, mobile devices, and web browsers. Not only is webAR enjoyable for audiences, but it can effectively deliver marketing messages. WebAR is dependent on technologies that are present across most mobile devices and browsers. This gives it widespread accessibility and uniformity of experience.

Artificial Intelligence:

AI technologies such as machine learning (ML), conversational platforms, and AI chips power most of today’s AR devices and apps. AR developers use ML to improve the user experience (UX) by continually analyzing user activities. They allow developers to run ML models to improve object recognition in photos, convert speech to text, and enable gesture recognition. Eye-tracking and facial recognition, fast becoming standard functions across all AR devices, use ML to improve UX.

Therefore, it can be clearly stated that AR will be a key technology in the future of work, with visualization involving the use of images or graphics to convey information or communicate messages. Moreover, Augmented Reality has been influencing the different sectors from healthcare to real estate.

The scopes of AR are tremendously increasing, and even billion-dollar companies such as Facebook are investing in it https://www.augmentworks.com/blogs/

Ghanshyam Sharma
Ghanshyam Sharma