What are the 3 keys to building customer relations?

How To Create Buyer Personas To Better Understand Your Customers and building customer relations

You will have a good idea of your customer base if you sell products and services online. In this post, we will educate you to understand your customers better and How do you create a good buyer persona with customer relations?

This will help improve your customer relationship and communicate better with them.

When the companies value their customers, they tend to return to buy more products. They often refer the companies to their known ones.

Therefore, to know your customers better, you may perform the following exercises.

1. You may ask questions and engage your audience.

2. What made them select your product?

The customers appreciate it when the companies listen to their complaints and concerns. You can talk to your customers over the phone or through the website functionality. You can also send feedback emails to their account.

Whenever you engage with customers, you learn the specifics and understand how to solve problems. If you do this, you will have a better insight when compared to the regular comments. Like, when your customer can’t find the information on the webpage, do not directly give them the correct advice. You can ask things like

•       What went wrong when they were searching for the information?

•       What specific information are they looking for on the website?

How do you create a Good Buyer Personas?

Buyer personas will be created through research, surveys, and interviews — all with a mixture of customers, prospects, and people outside your contacts info who would possibly align together with your audience. however the various personas your business has and therefore the variety of them your business needs are going to be tailored to who your target audience includes and what you provide your customers.

Ideas That Will Help You gain Insight to build customer relations

Some ideas, which will help you get insights from your customers, are:

•       If the customer prefers calling

You have to train your customer service agents to ask questions in a conversational tone. You can ask questions like what went wrong or issues with the website. Questions like this would help you gather data. You can later use them to make better decisions and improvements.

•       Surveys

One of the easiest ways to get feedback and information from your customers is by conducting surveys. You can use the Facebook poll option or free services like Survey Monkey. You can offer a discount coupon or a reward after a customer completes the survey successfully.

Once you get the survey data, you can forward it to your technical team. You can use the data and info to improve your website and offer better services. Another interesting point is that once you offer rewards with the survey, more and more customers will fill in. Therefore, you will observe an increase in traffic on your website.

•       Social media

Customers often use social media to appreciate the products. They also share negative experiences if they had their products. Whenever the customer posts a negative review, you have to act quickly and use the correct strategy to help the customer. It shows how much you care about your customers.

Instead of defending your products, ask the customer what went wrong and how you can change things.

You can thank the users whenever they post a positive review. You can also ask simple questions like what they like about your products.


Developing an accurate buyer persona takes a lot of time. However, it is important as it helps to improve customer relationships. You will understand your customers better when you engage in a conversation with them.

Ghanshyam Sharma
Ghanshyam Sharma